When does SEO have holes?
To the staff at LyncMedia the answer is simple – if your site does not convert. Once your SEO is in place there are many different ways to drive more traffic to your site by Search Engine Marketing.
SEO is the art of attracting Search Engines to your site. Making sure that when those web crawlers hit your site they want to come back. SEO is keeping google, yahoo, and msn happy so they will list you at the top of the first page.
SEM is making sure that once you are on the first page that your visitors will stay on your page, click on the desired actions, and your site converts.
The only way to make sure that you have No Holes in you SEO is to make sure you continue to create more traffic, Convert more visitors, and stay on that first page in the organic listings of major search engines.
Basically your SEO is in need of constant care or it will start to fall apart. SEM is making sure your have traffic and your SEO does not fall apart. Naturally the next question is how to do that…
More tips to come:)